motogp activation
Client: KTM Group
Role: Design Lead / KISKA
Project Overview: Event and activation concept, design and execution
MotoGP is the top class of motorcycle road racing, similar to F1 car racing. The championship travels the world and stops at historic race tracks so fans can witness this amazing spectacle. MotoGP makes one stop on the world circuit at the Circuit of the Americas track in Austin, Texas. The event is a huge draw for motorcycle enthusiasts with over 120,00 specators. In addition to fielding multiple MotoGP race teams (KTM, Husqvarna Motorcycles, GASGAS) in multiple classes (MotoGP, Moto 2, Moto 3) KTM Group uses this event as a way to engage with fans. Temporary box truss structures were built to house brand activations as well as retail sales spaces. From replica team paddock photo-ops to hospitality viewing areas to championship bikes and a DJ, the event was a huge success in further establishing the three brands commitment to racing as well as the growing the fan base.
