creative professional & artist
Multi-faceted creative professional and artist with experience assisting numerous companies and clients across industries in developing creative assets to engage audiences, expand company reach, and increase revenue. Collaborative project manager, motivated to take creative visions from ideation to completion. Adept at aligning project objectives with company goals and standards, ensuring a cohesive brand representation. Demonstrating a keen eye for detail, optimizing creative workflows, and ensuring artful high-quality productions of work.
PROFESSIONAL SKILLS
Creative Concept, Strategy & Direction, Visual Storytelling via Illustration, Multimedia Artist, 2D & 3D Art Creation & Modeling, Experiential Design, Digital Design, Product Design, Graphic Design, Brand Building, Photography, Videography, Event & Consumer Experiences, Project Management
TECHNICAL SKILLS
Creative Tools - Adobe Creative Suite (InDesign, Illustrator, Photoshop, XD, Dimension, Aero, Lightroom, Premiere Pro), ZBrush, SketchUp, Procreate iOS, Nomad iOS
Digital Tools - Figma, Shopify, Squarespace, Adobe Workfront, ProofHQ, Dropbox, Basecamp, Asana, Miro
Environments - Mac OS/iOS, Microsoft Office, Google Suite
Hands-on - 3D Printing, Laser etching and cutting, Fabrication
Professional experience
Senior Designer
KISKA - Murrieta, CA
12/2020 - 05/2024
Global brand and design agency
Achievements / Tasks
- Developed long-term visions and designs, creating engaging visual assets for global brands including KTM Motorcycles, Husqvarna Motorcycles, GASGAS Motorcycles and WP Suspension.
- Crafted creative assets to grow visual market presence for multiple brands, ensuring alignment for all brand assets across verticals by integrating brand guidelines.
- Developed and guided creative assets from ideation to completion, utilizing a variety of techniques and mediums including storyboarding, mood board development, art renderings, photography, video, etc.
- Designed and developed 2D and 3D renderings for a variety of media applications including events, trade shows, and interior building design layouts.
- Aligned client visions and objectives with corporate standards, ensuring brand consistency.
Freelance Digital Artist & Designer
SHRAPNEL - Seattle, WA
06/2022 - 06/2023
SHRAPNEL is a moddable AAA FPS game built entirely on the blockchain
Achievements / Tasks
- Concept and design of in-game logos and other creative assets.
- Developed concept and layout of trade show booth for Consensus 2023 presented by CoinDesk.
Senior Designer
Ss Brewtech (a Middleby company) - Wildomar, CA
04/2018 to 04/2020
Engineering company and manufacturer of high-end stainless steel brewing equipment for commercial and residential use
Achievements / Tasks
- Heightened brand awareness across mediums including the design of an apparel line, enhanced package functionality, and aesthetics, as well as artistic generation of tradeshow booths and show collateral, from concept art renderings to construction of all necessary elements.
- Created and managed high-quality designs and marketing assets for various placements and needs, driving overall brand growth and revenue.
- Collaborated with Engineering Teams to develop technical product guides for consumer and professional education.
- Led creative processes in-studio and on-site for product and lifestyle shoots.
- Improved creative direction and visual market presence, developing a cohesive design language and brand equity.
Co-Founder / Creative Director
MODV Group - Carlsbad, CA
01/2016 - 04/2018
Full-service design and marketing agency specializing in action sports, adventure, and youth culture
Achievements / Tasks
- Developed long-term visions and designs, creating engaging visual assets for global brands such as Red Bull, NBC Sports, and Lucas Oil Pro Motocross Championship.
- Advised clients across multiple industries on creative branding strategies to achieve marketing and advertising goals.
- Oversaw brand development, and guided creative projects from ideation to completion utilizing various techniques, tactics, and media -- from concept art renderings to asset creation -- using digital applications and hands-on techniques such as 2D and 3D sculpting, woodworking, laser etching, painting, etc.
- Aligned client visions and objectives with corporate standards, ensuring brand consistency while managing numerous projects and budgets.
Creative Director
Alli Sports / NBC Sports Group - Encinitas, CA
08/2009 - 12/2015
Alli Sports is an organizer of extreme sports events that is a subsidiary of NBC Sports Ventures LLC, a unit of NBC Sports Group
Achievements / Tasks
- Assisted in creating a new internal agency model, including workload scoping, capacity planning, project forecasting, budgeting, and resource allocation.
- Evaluated and improved creative department efficiency and quality, enhancing creative processes by establishing a formalized style and look for content.
- Built and managed a stand-out art department, as well as established and grew relationships with freelancers and vendors.
- Communicated with executive leadership daily, while drafting budgets and leading projects from ideation to completion.
- Cultivated cross-functional team collaborations to achieve company goals, directing project timelines, designer schedules, freelancers, and vendors.
- Assigned appropriate personnel for individual creative assignments, leading and mentoring internal and external creative, such as writers, designers, developers, videographers, and photographers.
- Crafted artistic direction and established visual market presence for multiple event brands, ensuring alignment of all brand assets across verticals by establishing and integrating guidelines.
Freelance Senior Designer
Harodesign - Cardiff, CA
10/2008 to 08/2009
Boutique creative agency providing design services, branding and strategic consulting across all mediums
Achievements / Tasks
- Creative lead and project manager on cross-platform design and advertising projects for brands such as Laguna Seca Raceway, AXIO Bags, Ducati, Moose Racing, Repsol, Yamaha and Red Bull
- Created targeted marketing assets for print, web and interactive media, managing projects from conceptualization through to completion
- Oversight and development of internal designers, external freelancers, developers, photographers and vendors
- Designed and developed dynamic flash website for agency marketing and promotion of services
- Designed and created agency marketing and promotional materials to gain new business
- Designed and created compelling graphics for multiple product lines such as motocross racewear for Moose Racing and bags / backpacks for Ducati
Senior Designer
Ninth Degree Creative Agency - Dana Point, CA
03/2008 to 04/2009
Creative agency providing dynamic flash websites
Achievements / Tasks
- Creative lead in research and design of dynamic flash websites for clients
- Provided graphic assets and direction for web developers and animators
- Concepted and designed storyboard visuals for animation and motion reference
Advertising Director
DC Shoes - Vista, CA
05/2007 to 11/2007
Leading footwear and apparel brand in action sports industry
Achievements / Tasks
- Direct and manage the creative process from concept development through execution to accomplish marketing and advertising goals both domestically and internationally for the brand
- Responsible for project management and budget planning as well as overall creative strategy to align with corporate objectives, interacting with executive leadership on a regular basis
- Inspired, led and mentored team of creatives including designers, photographers and videographers
- Collaborated with cross-functional teams across multiple verticals to successfully meet diverse project timelines and budget constraints
- Designed and developed impactful POS and in-store marketing materials
- Photo shoot art direction including working with team riders
Senior Designer
Adio Footwear & Planet Earth Clothing - Carlsbad, CA
08/2000 - 05/2007
Leading footwear and apparel brand in action sports industry
Achievements / Tasks
- Direct and manage the creative process from concept development through execution to accomplish marketing and advertising goals both domestically and internationally for multiple in-house brands
- Responsible for project management and budget planning as well as overall creative strategy to align with corporate objectives, interacting with executive leadership on a regular basis
- Collaborated with cross-functional teams across multiple verticals to successfully meet diverse project timelines and budget constraints
- Designed and developed impactful POS and in-store marketing materials
- Photo shoot art direction including working with team riders
- Catalog design, production and budgeting
- Hardgood and softgood design, development and spec
Graphic Designer
Jager Di Paola Kemp Design - Burlington, VT
09/1997 - 08/2000
Progressive brand development and strategy full service agency
Achievements / Tasks
- Communicating the image of the world’s leading snowboard brand, Burton Snowboards, through distinctive and progressive design
- Catalog design, production and project management
- Snowboard graphic design and production
- Product packaging design and production
EDUCATION
Bachelor of Fine Arts in Commercial Art and Business Marketing
Castleton University, Castleton, Vermont