ktm
Client: KTM
Role: Senior Designer / KISKA
Project Overview: Marketing & advertising collateral, video concept & direction, digital & social media assets, event planning & activation, point-of-sale concept & design
Since the foundation in 1953, KTM has gained more than 60 years fo expertise on two wheels. Starting solely as an offroad motorcycle producer, KTM progressed to be an innovative manufacturer of street motorcycles and premium sport cars. Their brand promise is “Ready to Race” and their commitment to that value is shown through their multiple race teams and the many championships that have been crowned over the years.
Aaron plessinger video
A welcome / announcement video was needed to introduce Aaron Plessinger to the factory race team. The concept was to amplify Plessinger’s free-spirit personality and national pride and convey that the perceived strict KTM race team would embrace and welcome his antics. It was a big production, involving the race team directors including motocross legend Roger De Coster. The video more than achieved its purpose and was a huge success with the fans and industry.
circuit of the americas moto gp activation
Circuit of the Amercas in Austin, Texas is the only stop in the United States for the MotoGP global race series. It is a massive opportunity to engage with fans and KTM customers. In addition to having many current offroad and street models on display, the public is also able to demo ride the street models. The factory race semis were utilized to showcase the motorcycles and provide a storefront for selling merchandise. Factory team race bikes were also on display for fans to experience first hand.
