GATORADE FREE FLOW TOUR

Client: Gatorade

Role: Creative Director / Alli Sports / NBC Sports

Project Overview: Brand strategy & design, campaign & marketing collateral, website/mobile design & UX/UI development, broadcast & digital assets, course design & branding, social media strategy & assets, sales & partnership materials, creative team management

The Gatorade Free Flow Tour is a premiere amateur action sport event series that gives young athletes the opportunity to advance their career. Winning athletes in each discipline are qualified to compete alongside pro athletes at Dew Tour Finals events, an invite-only, professional contest. 

Branding & CAMPAIGN

Each year the overall look and feel of the event is evolved to keep it dynamic and fresh as well as align with Gatorade's branding and initiatives. The phrase "Go From Flow to Pro" was coined and has become the slogan of the series. These graphical assets are carried across all mediums, from print and digital to course and venue.

website & digital assets

A website housed all the content and results from past contests as well as being used as the registration hub. Web banners and other digital assets helped support the campaign and promote the series.