gasgas moto 1 launch
Client: GASGAS
Role: Design Lead - KISKA
Project Overview: Experiential event, activation, demo, collateral
Beach cruiser meets bold moto style – GASGAS raised the bar with the first bike in the urban cruiser segment to develop a contemporary styling with supermoto aesthetics. A product launch event was concepted to embrace the brand’s fun and wild personality right on the beach of beautiful Huntington Beach, California. A restaurant venue and adjacent parking lot were taken over and rebranded with the GASGAS aesthetic for an invite only media product launch event to introduce the new MOTO 1 e-bike as well as introduce the new Troy Lee Designs/Red Bull/GASGAS Factory Racing athletes. A demo area was also setup in the parking lot for media to ride the new e-bikes, including a relay race with the Troy Lee Designs/Red Bull/GASGAS Factory Racing team riders. A caricature and airbrush artist were present to provide guests with personalized momentos of the event. The event was a huge success and was embraced by the media.
