Axio - Ducati - Nicky Hayden

Client: Axio - Ducati - Nicky Hayden

Role: Senior Designer / Harodesign

Project Overview: Graphic design & application, product tech packs, project management

To celebrate the arrival of Moto GP Champion Nicky Hayden to the Ducati Team, a special line of Axio bags was developed. A custom caricature was drawn by an illustrator that showcased Nicky's persona and was incorporated into the bag design with his signature and number. Carbon fiber accents were used to parallel that factory race bike look and feel.