Karl strauss
Client: Karl Strauss
Role: Designer / Freelance
Project Overview: Food Truck concept & design
Karl Strauss is known for their great beer but their food is equally as great. They were looking to add a food truck to their fleet to help make the food experience mobile, bringing it to their tasting rooms, beer trucks, events or any location. The design pays homage to their San Diego heritage with the iconic downtown skyline and Coronado Bridge. The tagline “From California With Love” further emphasizes the passion Karl Strauss puts into their craft.
