TECHNE SKATEBOARDS

Client: Techne Skateboards

Role: Creative Director / MODV Group

Project Overview: Brand & marketing strategy, campaign & marketing collateral, website design & build, apparel line design & development, product photography

Techne Skateboards is a collaboration of skaters, artists, and photographers working together to create an artistic brand that celebrates the love of skateboarding. The brand is driven by dynamic artwork and quality-made product.

Branding & Campaign

Techne has partnered with some amazing artists for their deck graphics, with having been run in major publications such as Thrasher, Transworld Skateboarding and Juxtapoz. The hand drawn graphics were used in a campaign to highlight the detail and skill of the illustrator and further convey the mission of the brand.

website

The website was designed and built to showcase content and media for the brand, as well as feature a shopping platform for the many products it offers.

apparel & accessories

To compliment the skateboard decks, an introductory apparel and accessory line was designed and created to continue help market and build the brand.