by client

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red bull straight rhythm

Client: Red Bull

Role: Creative Director / MODV Group

Project Overview: Award concept, design & project management

Red Bull Straight Rhythm puts the world’s best motocross riders in a unique variation of a motocross race. The event features head-to-head racing on an “unwound” track. No turns, just a half-mile-long straight rhythm section. Part of the Red Bull Signature Series,  the race is featured on NBC.

 

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awards

The idea for these awards was to embrace the concept of the long track by using printed layers of the track on clear acrylic to simulate the perspective and distance of the track. Printed and CNC'ed aluminum details gave the awards their premium finish.