mar y lana
Client: Mar y Lana
Role: Creative Director / MODV Group
Project Overview: Brand strategy & positioning, website design & build
Mar y Lana is an emerging fashion brand producing designer ponchos that are handmade in Columbia. These textile products are produced using traditional methods passed down through the generations. The owner wanted to uplift the brand with a website and visuals that would not only tell the story of the company, but also showcase the product and drive sales.
