DEW TOUR
Client: Mountain Dew
Role: Creative Director - Alli Sports / NBC Sports
Project Overview: Brand strategy & design, event logo design, campaign & marketing collateral, website/mobile design & UX/UI development, broadcast & digital assets, course design & branding, venue concept & branding, social media strategy & assets, award design & project management, sales & partnership materials, creative team management
Dew Tour is an innovative contest series and content platform that brings together the world’s best skateboarders, BMXers, snowboarders, skiers, artists, brands and fans in a celebration of creativity and style. The tour is a multi-stop event that happens throughout the year. The contests are broadcast live on NBC as well as live streamed on the dew tour website.
BRANDING & CAMPAIGN
A distinct graphical identity helps define Dew Tour from the multitude of action sports events in the industry. Each year the look and feel of the event is evolved. A cohesive, consistent brand identity is communicated through all forms of media including print, digital, TV as well as course & venue.
website, Social & broadcast assets
venue & course design
